Sarah's boutique did $47K last month.

40% came from TikTok.

She only has 3,200 followers.

TikTok Shop is growing 200% year over year.

Here's how she's winning while bigger stores struggle.

Last week I watched 847 carts turn into 137 sales.

That's 84.4% gone.

Fashion has the worst abandonment rate of any industry.

But recovery emails open at 48%—higher than average.

Here's the 3-email sequence that brings them back.

We're opening a few sponsor/partner spots for Shopify Boutique Insider — a focused space for store owners who want to grow smarter with better systems, stronger marketing, and practical AI support.

If your product, service, app, tool, or offer can genuinely help fashion brands grow, this could be a great fit.

Click below and tell us a little about your brand.

Let’s see if we can create something valuable together 🤝

Maria switched from email to WhatsApp.

Her repeat purchases jumped 34%.

WhatsApp has 98% open rates.

5-10x higher conversion than email.

Here's how to start using it today.

Missed a gem? It’s probably waiting in the archive.

Browse the best boutique growth ideas, sales leaks, and Shopify insights in one place.

Start with one article — leave with your next smart move.

"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful." - Albert Schweitzer

Running a boutique can feel lonely sometimes.

You’re making product decisions, fixing the website, posting content, answering customers, thinking about sales, worrying about margins, and somehow still expected to “just stay consistent.”

Cute advice. Very adorable. 🙄

Entourage Mastermind is built for business owners who want sharper thinking, better strategy, and the right people around them while they grow.

Because sometimes the fastest way to grow is not another tactic.

It’s getting around people who help you see what you’re missing.

Want smarter support while you build your business?